Despite its look, the builder allows you to insert image carousels in your e-newsletters or collect feedback through them. Overall, AWeber is a more traditional email newsletter service suitable for beginners and smaller businesses with simpler needs. AWeber has a free plan for a limited number of email subscribers and emails per month.
GetResponse is among the oldest email newsletter software tools in the market. GetResponse is a great newsletter option due to its easy-to-use email editor and its variety of functionalities. Furthermore, the tool offers a flexible email automation builder to create automated workflows in a breeze. Overall, the software offers a lot of flexibility and optimization options. Nevertheless, it has a lower deliverability score compared to the other tools on our list.
When it comes to more advanced email creation capabilities, MailJet is the best email newsletter software for the job. Not only does the software have a flexible email editor, but it also lets you collaborate on emails with other team members. This comes in handy if you want to create sophisticated email newsletters requiring the knowledge of multiple people. List segmentation is also on the basic side, letting you create segments based on simple criteria.
Lastly, the email newsletter service has some great reporting tools and various integrations to help you streamline your business efforts. Overall, MailJet is great to help you create the perfect digital newsletter with the help of your teammates. Creating beautiful and converting messages requires one of the best newsletter platforms available out there.
To be on the winning side, make sure to choose the one that fits your business goals and needs. So, take advantage of any available free plans and make a data-driven decision that will help you nail your future email marketing strategy without breaking the bank! And if you feel that Moosend hits all the right notes, make sure to sign up for a free account and see how it can help you turn into a newsletter hero! Go get your cape and spandex!
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Your readers will love the new look. Design a Newsletter. Share anywhere Multi-channel distribution options — like on-demand printing, direct mail and digital publishing help you seamlessly share your newsletter with your audience.
Quick and easy Our intuitive, drag-and-drop editor makes creating on-brand newsletters quick and easy. Grow your brand Advanced template locking empowers team members to customize co-owned templates — without going off-brand, in turn helping ensure content remains consistent. Empower your team Share templates and brand assets with multiple team members and assign team roles to control who has access to what. Brand assets Make customizing your newsletter even easier by storing all your brand assets in one place.
Web-based platform Our web-based platform means that anyone can access Lucidpress across all browsers or devices. Data automation With smart fields or our advanced data automation feature, you can auto-populate information in your templates, cutting down on repetitive content updates. Easy import Access thousands of free stock photos or icons in the Lucidpress editor or easily import your own from Dropbox or Facebook.
Lucidpress tutorial: how to make a newsletter. How to design a newsletter Follow these simple steps to quickly create an eye-catching newsletter in Lucidpress. Choose a template Choose a newsletter template from our vast collection of free print and email newsletter templates. Customize to your brand Update the newsletter to match your brand by swapping out logos, colors and fonts. Add copy Import or copy and paste your copy. Upload images Upload your own images or choose from our collection of stock photos.
Distribute your newsletter Read, set, publish. Some apps are generous in this regard, offering thousands of free sends per month, while others include low caps that mean your "free" platform isn't free for very long. We kept this in mind while testing. Email templates and customization. You shouldn't have to start your email marketing operation from scratch.
The best free options come with at least a few fully-designed and professional templates to get your campaigns started. Audience segmentation. Success with email relies on being able to deliver the right emails to the right people at the right time. For growing businesses, that means you need capable audience segmentation features with any email marketing app you choose. From transactional emails to triggered campaigns and more, a growing business needs to be able to automate email marketing as your efforts scale.
Speaking of, the best free email app can grow with your business—from free to paid when necessary, adding more features and higher limits as you go. Full email marketing features. There are plenty of capable apps designed for one particular type of email like newsletters, for example , but for our purposes here, we focused on full-featured apps you can use across your email marketing operation.
With those criteria in mind, here are the best free email marketing apps. One of the most popular email marketing apps thanks to its friendly branding, Mailchimp is a great place to start your email marketing program if you're planning to scale it quickly. An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers.
For example, when setting up a subject line, a sidebar reminds you about recommended character length, emoji use in subject lines, and more.
Once you're ready to move beyond what the free plan offers, Mailchimp makes scaling accessible with three different paid tiers. Plus, Mailchimp can handle email programs of any size: if you can afford to let it grow with you, you'll never have to switch to another app. Mailchimp integrates with Zapier , allowing you to do things like automatically subscribe new form responders, leads, or spreadsheet entries to a Mailchimp list. Mailchimp pricing: Free for up to 2, contacts and 10, sends per month.
If you choose Mailchimp, here are 6 ways to automate your email marketing with Mailchimp. And if you love Mailchimp but just need a super simple, bare-bones option for email newsletters, the brand also offers TinyLetter. HubSpot has everything you need under one roof. The email marketing features are well-rounded and offer a lot for free: up to 2, emails per month, over lists, and reporting.
When you're ready to scale, you can add additional HubSpot tools for CRM, full marketing automation, customer service, sales, and more. The email tool throws you into the editor as soon as signup is finished, so you can get moving quickly. For those new to HubSpot or email marketing more broadly, the next stop is the user guide, detailing everything you need to know to build beautiful, effective campaigns in HubSpot.
Included in your lists are static and 5 "active" lists, which include super quick options to segment, say, hard-bouncers or recipients who open but don't click. Plus, HubSpot integrates with Zapier , so you can do things like automatically create and update HubSpot contacts from new form entries and copy new leads from your ads into HubSpot.
HubSpot pricing: Free for up to 2, emails per month, static contact lists, and 5 "active" contact lists. Take a look at 5 ways to automate business operations in HubSpot to make the most of your email marketing. MailerLite doesn't offer pre-made templates on its free plan, but the dynamic, pre-designed content blocks more than make up for the lack of templates.
With blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more, MailerLite helps experienced email marketers make quick work of building new campaigns and custom templates. Your emails can include more than just text and images, too.
There's a countdown timer that dynamically shows the time remaining until you launch a product or before a sale is over. You can add product details, embed a video, pull in your most recent blog posts with a dynamically updating RSS block, and more. It's a great way to send interactive emails instead of just digital letters.
Beyond email content, MailerLite also includes robust automation and audience segmentation features in the free plan. An intuitive builder makes quick work of mapping out automation workflows. You can create both persistent and one-time segments and view aggregate statistics by segment, too. MailerLite pricing: Free for up to 1, subscribers and 12, emails per month.
Moosend isn't the most streamlined email marketing app we tested, but it makes up for that with generous allowances on the free plan and powerful segmentation options for eCommerce businesses. The email builder works as you expect with drag-and-drop functionality to add elements and a rich text editor.
Once you connect your eCommerce site, click over to the Revenue Dashboard tab to see an overview of exactly how your email marketing efforts lead to sales.
Compared to other apps we tested, it takes a few extra clicks to build a new segment. But even free users can segment lists by crucial eCommerce dimensions like average order value, subscribers who add a particular product to their cart, total spending, and more.
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